Enrollment Fee: $30   |   Click here to enroll in this course.


This class is not about purchasing advertising. It is about recognizing opportunities to have events, business expansions and industry information be the news, whether that spotlight is generated from local, state or national media. It will provide insight into how to work with local news outlets and the importance of having an emergency media relations plan.


Learning Outcomes

  1. Identify local news outlets.
  2. Determine how to work with the news outlets to benefit the business.
  3. Write an emergency media relations plan.
  4. Describe how to benefit from national news events by providing a local angle.
  5. Understand how technology has made every guest a reporting correspondent.

Enrollment Fee: $60   |   Click here to enroll in this course.


This class will assist individuals in establishing a marketing plan. It will discuss choices of marketing resources and suggest ways to measure marketing efforts. Also covered is the importance of defining a brand to a business’s future growth.


Learning Outcomes

  1. Communicate branding standards utilized in a business.
  2. Describe marketing methods suitable to a business.
  3. Develop tools to track responses to marketing efforts.

Enrollment Fee: $60   |   Click here to enroll in this course.


This course will provide an overview of factors that can improve the visibility of your website. In addition, practical solutions regarding what it takes and what a business can do to improve a website’s performance.


Learning Outcomes

  1. Describe basic components of an effective website.
  2. Identify tactics that can improve the search engine ranking of a website.
  3. Describe the impact on business when a website ranks, or does not rank, for keywords in the business community.